Marketing a home care agency doesn’t have to break the bank. In fact, some of the most effective strategies cost little to nothing but require consistency, creativity, and relationship-building. Whether you’re just starting or looking to expand your client base, here are five ways to market your home care agency without spending money. 1. Leverage Community Partnerships Building relationships with local organizations is a cost-free way to increase visibility. Consider partnering with:...

Starting a home care agency can be exciting, especially with the growing demand for in-home services. But the harsh reality is that many agencies struggle—or even fail—within their first year. While it’s tempting to blame competition or a lack of clients, the real reason often lies deeper: a lack of systems and processes. Here’s why new agencies face challenges and how to avoid common pitfalls. 1. Clients Aren’t Enough Without Systems Many new home care agencies assume that simply signing up...

Running a nonprofit is more than delivering programs. It is about ensuring your organization remains healthy, compliant, and positioned for long term impact. Just like individuals schedule annual health checkups, nonprofits should take time each year to pause, assess, and strengthen their internal operations. An annual nonprofit checkup helps identify risks, uncover opportunities, and ensure your mission is supported by strong systems and leadership. Below are five critical areas every...